In 2023, your digital strategy must be baked in at the concept stage of content creation. If not, get ready of another year of “awareness wins” that drive small conversions and get almost no respect from stakeholders. I imagine you’re looking for more. Continue reading Why Your Digital Strategy Gets No Respect
How to use longtail keywords in SEM for a more effective search strategy. You may be surprised at how simple and low cost it can be to turn up results on SEM. Continue reading The Case for More Niche Long Tail Keywords in SEM
The number of “self-taught” social media gurus seems to be growing wildly. They pass themselves off as experts, but are untrained in media strategy, have no background in marketing tactics or social media management, and they have no education in behavioral strategies. Now, emboldened by a plethora of platforms to promote themselves, they’re stepping out from the shadows to charge your company boatloads and bring … Continue reading Three Dangers in the New Wave of Social Media Contractors
PubCon Florida was packed with great insights for social media managers, digital marketers and SEO engineers. After attending several sessions and keynotes, here are three of my takeaways. Continue reading 3 Major Takeaways From the PubCon Digital Marketing Conference
Authenticity creates an others-first approach to social media that is rarely seen today. It needs to be resurrected, and there are good reasons for sooner rather than later – here are three of them. Continue reading Why Authenticity Outranks Content in Social Media
Social media is about engagement, awareness and visibility – three very hard objectives to achieve if you are lost in the masses. Here’s how you can differentiate yourself to move from merely being seen or heard – to being known. Continue reading How to be Known on Social Media
Several social media trends have come and gone over the past few years – these three have stuck around, but are worth avoiding. Continue reading Three Social Media Trends Worth Avoiding
Search engines use math, and math equations can be solved. Here are four ways you can provide what search engines are looking for in your next blog. Continue reading How to Optimize Your Next Blog for Search
Longer blogs are becoming mandatory for search rankings, linkbacks and engaged readership – Here are three ways to make them your best blogs yet. Continue reading Why Longer Blogs Win the SEO Battle
With all the social media scheduling and automation tools available today, it’s easy just to “set it and forget it” – but you’re missing opportunities to be more interesting and gain more engagement. Here are four ways to turn that around. Continue reading Four Ways to Write More Engaging Social Media Posts
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